![]() ![]() What is unusual is to have lots of five-star reviews at one end and a whole load of terrible reviews at the other. Most establishments or products will have a bunching of reviews – mostly good, or mostly bad. It may even start throwing in human-style errors to convince readers of its (fake) authenticity. But AI is learning very quickly and can be set to write in British English or to use shorter sentences. So reviews default into American rather than British English – for example, saying transportation rather than transport. ![]() The reviews may also run on and on, paragraph after paragraph, which is unusual in most human-written reviews.ĪI uses the language of its masters – the American tech companies. They also have perfect, spellchecked English and grammatical accuracy. Photograph: Espy Photography/AlamyĪ feature of the new AI-generated fake reviews is that they tend to use long sentences that most real reviewers would not write. ![]() AI-generated fake reviews tend to have perfect, spellchecked English. ![]()
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